Preparing a Property for Market
819 NW Culbertson Drive – Seattle
The Opportunity
Rather than positioning the property as a teardown, the strategy focused on highlighting the home’s underlying character and appeal for an end buyer willing to restore and bring it back to life. The goal was to help buyers see the potential of the home and the value of its location, layout, and remarkable 360-degree views from each floor.
Listing Preparation
Preparing the home for market required thoughtful improvements that enhanced presentation while preserving its original character. Over the course of four weeks, my team implemented a
series of updates designed to help the property compete with comparable homes in the Magnolia market.
series of updates designed to help the property compete with comparable homes in the Magnolia market.
Paint
Fresh, neutral paint tones were selected to align with current buyer preferences and create a clean, modern backdrop for marketing and staging.
Update Lighting Fixtures
Select lighting fixtures were updated to improve the overall feel of the interior and complement the refreshed finishes.
Landscaping
Exterior cleanup and landscaping improvements enhanced curb appeal and strengthened the home’s first impression.
Market Positioning
To introduce the home to the market, I hosted a neighborhood preview event that drew strong local attendance, followed by a broker open to engage the agent community. Public open
houses were held every weekend to maintain consistent exposure and bring qualified buyers through the property.
houses were held every weekend to maintain consistent exposure and bring qualified buyers through the property.
Sale Strategy
After a strategic price adjustment, the right buyer emerged and the home went under contract shortly thereafter. The transaction closed two weeks later.
